Many large e-commerce companies have their own review system and are often able to keep fake reviews at bay, but what about smaller stores?
Verified Ecommerce Reviews are a relatively new feature that allows sellers to verify that the review is written by their customers. This adds credibility to the reviews and makes it harder for buyers to manipulate the rankings.
Verified reviews are a relatively new feature for Google Shopping and are based on the principle that customers should only be able to write a review if they have actually bought the product or service. This is in contrast to traditional Google reviews which can be written about anything and are not backed up with proof of purchase. This is a great feature for businesses that sell online as it can help them build credibility with potential buyers who will be confident that the reviews are genuine and not fake.
It’s important to keep in mind that not all review systems are created equal and it is possible for a business to abuse the system. Some companies will use aggressive methods to collect reviews, asking for feedback multiple times and even offering incentives to consumers. This can lead to a flood of negative reviews which can damage the reputation of a business.
One of the most effective ways to obtain verified reviews is to ask for them directly from your customers. You can do this by including a form in your post-purchase email and making it as easy as possible for them to fill out. You can also offer an incentive such as a discount on future purchases to encourage customers to provide feedback.
If you aren’t already asking for customer reviews, it is important to start doing so as soon as possible. This will allow you to get ahead of any bad reviews that might appear and respond to them in a way that will turn the situation around. Even if you can’t satisfy a particular customer, showing that you are willing to do whatever it takes to make things right will set you apart from competitors and show other patrons that you are invested in your company’s reputation.
Another great way to increase your chances of getting verified reviews is by using a tool that automatically sends out review requests after a certain period of time. This way, you can ensure that all of your recent buyers have had the opportunity to provide their feedback.
Offer Incentives
Verified reviews differ from traditional Google reviews in that they’re only able to be left by customers who actually made a purchase. This ensures that customers are reading genuine feedback about their experiences with products and services, making them a more trustworthy source of information for potential buyers.
To increase the number of verified ecommerce product reviews, encourage your customers to write reviews by sending out timely and personal emails with clear instructions on how to do so. You can also offer incentives like discounts or loyalty points in exchange for submitting reviews. However, make sure that any incentives you’re offering are in line with FTC guidelines and are clearly disclosed in your communication to consumers.
Another way to get more positive verified ecommerce product reviews is to provide your customer service team with the tools they need to ask for and manage reviews in-house. This can include an easy-to-use software program that automates review requests and provides the option to add a personal touch by allowing customers to select their preferred method for review submission. This can help to increase the number of reviews received from both new and returning customers.
Unfortunately, it’s not uncommon for negative ecommerce reviews to be submitted by disgruntled customers, especially when the experience was not what they expected. However, you should not ignore negative reviews and instead use them to showcase your commitment to exceptional customer service by responding quickly and in a manner that shows you are genuinely concerned about the issues raised. For example, if a customer reports that they experienced problems with your product, you should respond by apologizing sincerely and offering a solution to resolve the issue.
Having a solid strategy for requesting and managing verified ecommerce reviews is an essential part of building your brand’s reputation as an online retailer. By using a tool that ensures that the reviews are only submitted by real buyers and displaying them prominently on product pages, you can build trust with potential customers and improve your overall conversion rate. For a deeper dive into best practices for getting verified ecommerce product reviews, check out our guide on the topic.
Respond to Reviews
It’s important to take the time to address reviews from your customers. This shows that you value their feedback and care about the experience they have with your business. You should also make sure to do this in a way that maintains customer satisfaction and loyalty. For example, if you receive a negative review that has nothing to do with your product, try responding by offering an alternative. This could be something as simple as a discount code or free shipping coupon. Just be careful not to offer too much compensation, as this can come off as desperate or disingenuous.
Positive responses to negative reviews can be just as important as positive responses to good ones. A good response should demonstrate your empathy for the customer’s experience, while also clearly explaining what you are doing to resolve the situation. This can go a long way in building trust and regaining customer loyalty.
A well-written response will also increase the visibility of your brand online. By including the review in your marketing and SEO efforts, you can help potential customers understand what to expect from your business and be more likely to choose you over competitors.
If you’re looking for a way to easily collect and manage product reviews, consider using an app like Verified Reviews. This app allows you to add a review form to your checkout page so that customers can leave a review as they check out. It also provides a widget that displays photos along with the text reviews, allowing you to build more trust and showcase how your products are used in real-life settings. The best part is that you can use the app for both ecommerce websites and physical stores.
Promote Reviews
Reviews are important for ecommerce businesses because they help increase sales, build trust, and improve SEO rankings. They also help guide customers’ decisions and improve customer experience. To maximize the benefits of ecommerce product reviews, brands should promote them on their websites and across all digital platforms. This includes email marketing and social media. The best way to get more verified ecommerce reviews is by encouraging people to leave them, but it’s also important to make it easy for them to do so. You can do this by making the review process simple, offering incentives for reviews, and displaying them prominently on your website.
To promote your ecommerce product reviews, consider placing them on your home page, product pages, and in your blog posts. Additionally, you can use them in your social media ads and on third-party websites such as Google Shopping. In addition to promoting your reviews, it’s also important to monitor them regularly. This way, you can identify any issues and respond to them accordingly.
The text in a review contains many keywords, and search engines like Google will pick up on these words when you publish them on your website. This helps you rank higher in search results for relevant queries, which can result in more organic traffic to your website and more conversions.
In addition, verifying a review means that you know the person who left the review has purchased your product. This makes the review more trustworthy and increases the credibility of your brand. It’s also important to avoid publishing unverified reviews, as they can be written by anyone, including competitors and bots.
E-commerce products aren’t just about the product itself; they’re about customers’ entire journey with them. In order to be successful, you need to focus on creating a great user experience from start to finish. Customer reviews can help you boost customer trust, improve your website’s SEO, and enhance your brand image. By using verified e-commerce reviews and other strategies to drive more customer satisfaction, you can create happy customers and a successful online business.
